We often meet people wearing LeMuse clothes in the streets. So we decided to start shooting them and uploading pictures here.
The first one is Jevgenija from Berlin, weating LeMuse sweater with buttons.
Another one is Mariel with LeMuse blouse.
Did you know that apples prevent potatoes from sprouting? Or that aubergine and zucchini are biologically fruits and therefore should be treated like fruits?
Young designer Jihyun Ryou from the Netherlands tries to bring that kind of knowledge back to everyday life, calling it “shaping traditional oral knowledge”. She suggests that we shouldn’t hand over the responsibility for our food to the refrigerator but instead re-establish traditional and more natural ways of preserving our food.
Observing the food and therefore changing the notion of food preservation, we could find the answer to current situations such as the overuse of energy and food wastage. My design is a tool to implement that knowledge in a tangible way and slowly it changes the bigger picture of society. I believe that once people are given a tool that triggers their minds and requires a mental effort to use it, new traditions and new rituals can be introduced into our culture.
This project is about traditional oral knowledge which has been accumulated from experience and transmitted by mouth to mouth. Particularly focusing on the food preservation, it looks at a feasible way of bringing that knowledge into everyday life. Through the research into the current situation of food preservation, I’ve learned that we hand over the responsibility of taking care of food to the technology, the refrigerator. We don’t observe the food any more and we don’t understand how to treat it. Therefore my design looks at re-introducing and re-evaluating traditional oral knowledge of food, which is closer to nature. Furthermore, it aims to bring back the connection between different levels of living beings, we as human beings and food ingredients as other living beings. Through the objects of everyday life, design can introduce traditional oral knowledge into people’s lives through their experience of using it. Objects make invisible knowledge evident, says Jihyun Ryou.
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Apples emit a lot of ethylene gas. It has the effect of speeding up the ripening process of fruits and vegetables kept together with apples. When combined with potatoes, apples prevent them from sprouting
Keeping roots in a vertical position allows the organism to save energy and remain fresh for a longer time. This shelf gives a place for them to stand easily, using sand. At the same time, sand helps to keep the proper humidity.
We tend to think zucchini, aubergine, cucumber, etc. as vegetables.But they are biologically fruits. This shelf gives them a space to be outside the fridge. Also through the ritual to water them everyday, they will stay fresh.
Rice absorbs humidity easily. The spice container with rice inside helps spices stay dry without forming into lumps.
An egg has millions of holes in its shell. It absorbs the odour and substance around itself very easily. This creates a bad taste if it’s kept in the fridge with other food ingredients. This shelf provides a place for eggs outside of the fridge. Also the freshness of eggs can be tested in the water. The fresher they are, the further they sink.
We found it here.
Read MoreSwitcheroo is a cool photography project by Hana Pesut, in which couples change clothes with each other. Would you feel comfortable in your boyfriend’s jeans?
International Women Film Festival Šeršėliafam 2012 will be held for the seventh time in Lithuania. Films created by women directors and films about women will be screened on March. Viktorija, our Project Manager as well as the muse, plays ordinary situations for it. And yes, she is wearing LeMuse clothes too.
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The great and the glamorous are currently sweeping into Hollywood as the biggest event in the movie industry calendar looms tonight. Yet, it is the enduring icons of the golden age that still show the A-listers how it should be done. Here are some stunning pictures that capture the sophistication and allure of stars on awards nights more than half a century ago. The Oscars!
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Better than box from Tiffany’s: Audrey Hepburn beams and clutches her Oscar for best actress at the ceremony in Hollywood, 1953 after her performance in Roman Holiday.
The best is yet to come: Frank Sinatra and Donna Reed (pictured right) hold their best supporting Oscars while posing with presenter Mercedes McCambridge (centre) for the movie From Here to Eternity at the 26th Annual Academy Awards Ceremony.
A star is born: Elizabeth Taylor and Oscar enjoy champagne after she was named Best Actress for her role in Butterfield 8 in 1960. She won again for Who’s Afraid of Virginia Woolf? in 1966.
Princess in waiting: Award presenters Audrey Hepburn and Grace Kelly (right) loiter backstage during the Annual Academy Awards.
The golden age: Clark Gable arrives with Grace Kelly at the 26th annual Academy presentation at the RKO Pantages theater, Hollywood.
Romantic leads: Humphrey Bogart and wife Lauren Bacall arrived at the 27th Academy Awards. They met on the set of To Have And Have Not in 1944 when Bacall was 19 and Bogart 45.
Picture perfect: Natalie Wood has her hair done in a dressing room at Warner Brothers ahead of the awards where she was nominated for Best Supporting Actress in Rebel Without A Cause.
Dancing with the real stars: Ginger Rogers and George Murphy take a spin holding the Oscar which they presented at the 22nd awards ceremony in 1950.
All the world’s a stage: John Wayne accepts Best Director Oscar for an absent John Ford from Olivia DeHavilland on stage at the 25th annual Academy Awards presentation, the first time it was televised.
by Mail Online
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